History of Volkswagen

The history of Volkswagen is deeply rooted in German industrial history and continues to shape the manufacturer’s paths and goals today.

The Beginnings

Volkswagen, or “The People’s Car,” has its origins in the 1930s. At a time when the automobile was a luxury item that the average citizen did not own, the brilliant engineer Ferdinand Porsche was working on a design for the first affordable car for everyone. In 1937, with financial support from the German Reich, the “Gesellschaft zurvorbereitung des Deutschen Volkswagens mbH” (Society for the Preparation of the German Volkswagen) was founded, which was renamed “Volkswagenwerk GmbH” a year later.

Flipbook

One of the most famous vehicle models of this era was the VW Beetle, which was introduced in 1938 and became a symbol of the German economic miracle after World War II. The Beetle became a bestseller and the best-selling car in the world.

Expansion and Development

Over the decades, Volkswagen has continuously expanded its product range and introduced new vehicle models. Some of these have become icons, including the Beetle, the Golf, and the Passat. Introduced in 1974, the Golf proves to be a worthy successor to the Beetle and also becomes a best-seller.

Globalization and Challenges

Volkswagen has now grown into a multinational corporation and owns several brands, including Audi, SEAT, Škoda, Bentley, Bugatti, Lamborghini, and Porsche. Despite some challenges, such as the so-called “diesel scandal” in 2015, Volkswagen remains one of the largest automobile manufacturers in the world. Volkswagen’s history is characterized by continuous development and evolution, from its humble beginnings in the 1930s to today’s innovative technologies and sustainable future solutions. As a leading player in the automotive industry, Volkswagen has had a decisive influence on the shape and form of today’s and tomorrow’s automotive market. An understanding of Volkswagen’s history provides valuable context for assessing and evaluating current and future developments in the automotive industry.

Volkswagen today

Volkswagen AG, or VW, is a multinational automobile manufacturer headquartered in Wolfsburg, Germany. With almost 10,154 million vehicles delivered in 2020, Volkswagen is one of the largest automobile manufacturers in the world. The group is active in numerous markets and is also the leader in many of them.

Consolidating market position

Despite a number of challenges, including the volatile global economy and the COVID-19 pandemic, Volkswagen has managed to consolidate its leading market position. One of its strengths lies in its broad and diverse product range, which allows the company to tailor its offerings to different customer groups and markets. Volkswagen has decided to further diversify its product range and is in the process of further expanding its leading position in the world’s most important automobile markets, such as China, the USA, and Europe.

Electromobility and digital transformation

One of Volkswagen’s current focuses is electromobility. As part of its “Transform 2025+” strategy, Volkswagen has clearly defined the goal of becoming the global market leader in e-mobility by 2025. To achieve this goal, the company is investing heavily in the development and production of electric vehicles, as well as in the necessary infrastructure. This is part of its comprehensive digital transformation and its ambition to offer increasingly connected and intelligent vehicles in the future. But Volkswagen is not only focusing on e-mobility, but also on other promising technologies. These include, for example, autonomous driving, new mobility solutions such as sharing and services, as well as the digital networking of vehicles with each other and with the infrastructure. In summary, today’s Volkswagen is far more than just an automobile manufacturer. It is a technology company focused on shaping the individual mobility of tomorrow. With its wide range of vehicle models and its clear focus on technology and innovation, Volkswagen is in a strong position to lead the automotive industry and shape the mobility of the future.

Volkswagen Vehicle Classes

Volkswagen, known for its wide range of models and vehicle classes, has vehicles that offer something for everyone. From subcompacts to sports cars, SUVs to family sedans, the manufacturer covers all needs.

From small to large

Starting with the smallest models, such as the popular VW Up, Volkswagen stands for a range of compact city cars, ideal for city traffic and tight parking spaces. In the compact class, the VW Golf stands out in particular. For decades, it has been the group’s best-selling model and impresses with its reliability and versatility. The VW Passat and the Arteon represent the mid-size and luxury classes. They combine comfort, spaciousness, and upscale features.

Variety in the SUV Class

Volkswagen does not neglect the SUV segment. Models such as the Tiguan and the Touareg have a strong presence in the SUV segment. The T-Roc and the T-Cross complement the range with more compact, trendy alternatives.

Sportiness and elegance

But lovers of sporty vehicles will also find something to their liking at Volkswagen. Models such as the VW Scirocco and the Golf R feature powerful engines and dynamic designs.

Future direction

The manufacturer’s future direction remains diverse. However, the focus is increasingly on environmentally friendly drive systems. With the introduction of the ID family, consisting of all-electric models such as the ID.3 and the ID.4, Volkswagen is sending a strong signal toward e-mobility.

Used vehicle market

Demand for Volkswagen models in various classes remains consistently high in the used vehicle market. Their longevity, the variety of models, and the attractive resale values make them a good choice for managers and decision-makers in car dealerships. Each model, each class, has its own special charm and character. With a view to diverse customer needs and future challenges, Volkswagen is continuously developing its vehicle classes and models.

Innovation and Technology at Volkswagen

Volkswagen is a company that constantly rides the waves of technological progress, always striving to push the boundaries of what is possible. Hardly any other automobile manufacturer can boast such a comprehensive range of innovative technologies across all market segments.

E-Mobility

One of the most current areas in which Volkswagen is at the forefront is the development and production of electric vehicles. E-mobility is a particular focus, and models such as the ID.3 and ID.4 underscore the company’s commitment to innovation and lay the foundation for a sustainable future in the field of e-mobility.

Autonomous Driving

Autonomous driving is also a topic where Volkswagen is not holding back. Current systems such as “Travel Assist,” which enables semi-autonomous driving on highways, demonstrate how strongly Volkswagen is driving technological change and how seriously the company views the car of the future.

Artificial Intelligence (AI) and Connected Vehicles

Artificial intelligence is playing an increasingly important role in the automotive industry today. With data analysis and learning systems, cars can become more comfortable, safer, and more efficient. Volkswagen is using these technologies to improve its vehicles, thus ensuring a connected and intelligent driving experience.

3D Printing in Automotive Manufacturing and Augmented Reality

The use of 3D printing is another innovation in which Volkswagen is investing. With this technology, individual components can be manufactured and adapted quickly and cost-effectively. Furthermore, Volkswagen is already using augmented reality in the design of new vehicles, making their work virtually easier for developers and designers and creating even more precise models.

Integration of Health Sensors and Monitors

Volkswagen is testing and implementing technologies for health monitoring and biometrics in cars, among other things. Various sensor systems are designed to monitor the driver and, in an emergency, help initiate rescue measures as quickly as possible. Volkswagen is thus making an important contribution to increasing road safety. While Volkswagen is constantly evolving and exploring new technological fields, one thing remains unchanged: the pursuit of high-quality and innovative vehicles that offer added value for users and the environment. It is precisely this combination of tradition and innovation that makes the Volkswagen brand so unique.

Volkswagen and Sustainability

Sustainability has become increasingly important in the automotive industry in recent years. For Volkswagen, one of the largest and best-known companies in this sector, this has become an important part of its strategy and identity.

Sustainable Production Processes

At Volkswagen, sustainability begins with vehicle production. Environmentally friendly manufacturing processes are an integral part of the company. Energy efficiency, minimal emissions, and a high proportion of renewable energy are just a few examples of how Volkswagen implements sustainability in its production. Resource-saving processes are consistently used to achieve efficient and environmentally friendly value creation.

Electromobility

A significant example of the implementation of sustainability is Volkswagen’s commitment to electromobility. By investing in the development and production of electrically powered vehicles, the company is making a valuable contribution to reducing CO2 emissions. Volkswagen is pursuing the goal of achieving net CO2-neutrality by 2050. To this end, they are investing heavily in the electrification of their vehicle fleet and in the development of battery technology to contribute to more sustainable mobility in the future.

Sustainable Supply Chains

Volkswagen is committed to sustainable supply chains. This means that the company ensures fair working conditions throughout the entire production process and works toward environmentally friendly and resource-efficient production of vehicle components. With its sustainability strategy, Volkswagen has committed itself to a leading position in the automotive industry and demonstrates that, as a company, it recognizes its responsibility toward the environment and society. Even if these are challenges that the company cannot solve alone, it plays a crucial role in setting an example for others and driving sustainable change. Because ultimately, everyone benefits – not just the environment, but also the companies themselves – when they align their processes sustainably.

Used Car Market Analysis for Volkswagen

The commercial trade in used cars is a dynamic market. The Volkswagen brand, in particular, plays an above-average role. Volkswagen is known not only for the variety of its models, but also for the durability and quality of its vehicles. These factors increase the value of used Volkswagen cars and make them a sought-after commodity on the used car market.

Volkswagen’s Position in the Used Car Market

Volkswagen has long dominated the used car market. The high demand for used vehicles of this brand reflects both Volkswagen’s reputation and buyers’ confidence in the reliability and performance of these vehicles. Added to this is the fact that used Volkswagens generally have high mileage and are therefore considered particularly durable.

The Importance of the Model Range

Another factor that makes used Volkswagen cars valuable on the market is their wide model range. Volkswagen offers models in every size and price range. From small cars to SUVs, from affordable entry-level models to luxurious full-size cars, they have it all. This expands Volkswagen’s target audience and allows it to respond to buyers’ specific needs.

Technological Aspects

It is undeniable that Volkswagen’s technological aspects play a major role in resale value. Volkswagen invests heavily in research and development, which translates into innovative technologies, improved efficiency, and enhanced driving comfort. These aspects contribute significantly to Volkswagen’s appeal in the used car market.

The Impact of Sustainability Initiatives

In times of increasing environmental awareness, sustainability plays an increasingly important role in purchasing decisions. Volkswagen has recognized this and is investing in environmentally friendly technologies and practices. In addition to hybrid and electric cars, Volkswagen has also introduced comprehensive sustainability plans for its production processes. This focus on sustainability increases the appeal of used Volkswagen cars for buyers who value environmental awareness.

Conclusion

The Volkswagen brand stands not only for quality, but also for durability and variety. These factors contribute to ensuring that the demand for used vehicles of this brand remains high in the market. Volkswagen’s technological innovations and sustainability initiatives also contribute to making used cars from this brand a good deal for buyers and sellers.

Purchasing Used Volkswagen Vehicles

In a dynamic market such as the used car trade, it is essential for you, as a player in this sector, to make strategic decisions that promote the success of your business. Especially with the Volkswagen car brand, one of the most traded brands in the used car market, the question arises as to the most effective methods for acquiring vehicles. In this context, we can distinguish between purchasing and buying.

Purchasing: An Active and Valuable Strategy

Purchasing refers to the direct acquisition of used Volkswagen vehicles from their previous owners or other dealers. With this approach, you play a more active role and have control over the process. You evaluate the vehicle, negotiate the price, and then decide whether the specific vehicle is a good addition to your portfolio. Purchasing offers you a high degree of flexibility and offers several key advantages. You can create a comprehensive profile of the vehicle by personally inspecting it, reducing the risk of overlooked defects. This, in turn, allows you to gain an accurate picture of the potential detailing and repair work that may need to be carried out before the vehicle can be resold.

Advantages of Purchasing

With the purchasing strategy, you have your finger on the pulse of the market and can react quickly to market movements. Since Volkswagen is a very popular car brand with a wide range of vehicle classes, purchasing allows you to create a diverse offering that meets the various needs of your customers. In addition, with direct contact with the seller, you can often negotiate better terms and acquire the vehicle at a lower price.

Purchasing vs. Subcontracting

Subcontracting, in which vehicles are acquired from wholesalers or at auctions, can also offer advantages, such as access to a wider selection of vehicles or less effort required for procurement. Nevertheless, this method may offer less control over the quality of the acquired vehicles and often requires larger investments for repairs. Consequently, despite potentially higher costs, purchasing may be a more strategically wise choice for your business, especially in the context of used Volkswagen vehicles. By being more actively involved in the purchasing process, you have greater control and flexibility, which can ultimately lead to higher profitability and customer satisfaction.

Purchasing Used Volkswagen Vehicles

In the dynamic used car market, the ability to respond quickly and efficiently to market changes and customer demands is crucial to success. The process of purchasing vehicles is of central importance here.

What is meant by purchasing?

In contrast to purchasing, in which used vehicles are acquired directly from private owners, purchasing involves acquiring vehicles from other dealers, fleets, or auctions. This process helps fill specific gaps in one’s own product range or respond to customer demand and market trends. This ensures a broader range of Volkswagen vehicles in the inventory to meet the needs of a diverse customer base.

Purchasing as a Strategic Process

The purchase of used Volkswagen vehicles is not just a matter of expanding the inventory, but a strategic process that actively contributes to market positioning. By selectively purchasing specific vehicle models, you can increase the attractiveness of your portfolio and respond to market trends early on. Furthermore, the option of purchasing carefully selected, used Volkswagen vehicles offers an excellent opportunity to improve the quality and diversity of your own inventory and thus differentiate yourself from competitors.

Efficiency through digital auctions

Digital auctions and platforms have significantly simplified and made the purchasing process more efficient. They provide access to a broad network of dealers, fleets, and auction houses. This allows you to specifically search for Volkswagen vehicles that are missing from your portfolio or are in particularly high demand. Immediate access to a comprehensive selection allows you to make quick purchasing decisions and immediately expand your inventory. In the used car trade, especially when dealing with such an established and popular brand as Volkswagen, purchasing is an excellent way to respond to current market changes, diversify your product range, and thus secure long-term business success.

Idle Times at Car Dealerships of Used Volkswagen Vehicles

The concepts of vehicle turnaround time and idle times are important parameters for all car dealers and attract attention when it comes to efficiency and profitability in the used car trade. With a particular focus on used Volkswagen cars, we want to examine this aspect in more detail and provide insight into the factors that can influence idle times and how they can be optimized as much as possible.

Factors That Influence Idle Times

The idle time of a used Volkswagen vehicle at a car dealership can be influenced by several factors. These include market conditions, price, the popularity of the model, its service history, the car dealer’s advertising strategy, and the quality of customer interaction. Each of these points can contribute significantly to reducing idle time and thus increasing sales and profits.

Optimizing Idle Times

Reducing idle time can have a direct impact on a car dealership’s cash flow and return on investment. Especially for used Volkswagen cars, a car brand with a strong and loyal customer base, efficient practices can accelerate sales. Promising measures include accurate market research and pricing, relevant and attractive advertising for each model, optimized customer interaction, and excellent service. A dealership’s digital presence and the use of modern technologies can also play a crucial role.

The Role of Digital Platforms

Digital platforms specifically developed for the used car trade can help dealerships manage their downtime more efficiently. They offer tools for market analysis, pricing, and advertising opportunities. Features such as auction platforms can also help significantly reduce downtime. In summary, optimizing downtime for used Volkswagen vehicles is a task that requires careful planning and implementation. However, with the right strategies and tools, positive results can be achieved and the profitability of the car dealership increased.